Zineb koutten

Her passion for arts and self-expression took root in her childhood, where painting, writing, acting, and singing became the outlets through which she found joy and fulfillment.

In 2015, she embarked on a new chapter by launching her YouTube channel, sharing the intricacies of her life. From travel adventures, the routine of her daily life, and collaborations with other creatives in her city of Casablanca, her channel became a canvas for narrating her unique story.

Through her YouTube journey, she found herself holding professional cameras, unlocking a newfound love for capturing moments that resonated with her. Whether capturing the unexpected or intentionally crafting visual narratives, she revealed in the art of freezing moments in time.

In 2019, she seamlessly transitioned into the world of fashion, evolving as a content creator. The following years marked a significant milestone as she officially established her freelance business, 'SHININGFROMINSIDE,' in May of 2021, serving as an art director, photo, and videographer.

“Anything that makes us shine from the inside, as cringy as that sounds, makes us share with the world our vision, principles and just who we are, is exceedingly worth it. I just had to do it!” - Zineb Koutten